Done for Future Lions
YEAR 2023
Credits ilia Morgoshia video basak özkeskin copy oguzcan bozkurt art tinatini shalamberidze art
about
In response to the escalating dangers posed by emissions and air pollution, Volvo is embarking on a transformative campaign: "Breathing Outdoors." In this initiative, Volvo will strategically place outdoor installations in areas where trees are scarce, taking advantage of cutting-edge microalgae technology integrated into billboards to purify the air actively.
The concept is simple yet profound: we aim to turn urban spaces into fresh-air havens, even in the most polluted environments. Volvo invites other car brands to tackle this pressing issue, forging a united front to create a healthier and cleaner environment for all. Together, we can drive change and ensure that everyone can truly breathe outdoors, free from the burden of harmful emissions and air pollutants.
this project was shortlisted for Future Lions 2023
